Get everyone on the same page with a great brief.
How writing a well thought through brief for your business or marketing objective can save you time, effort and money.
If you don’t take the time to work through the briefing process or give a badly written or poorly thought through brief, you won’t necessarily get the results you were looking to achieve.
Greater engagement online – 3 steps to success
Don’t get caught asking why your marketing campaign didn’t work. Do the hard work up front. Be a story strategist. Discover the 3 steps for creating greater engagement online. Starting with a solid strategy and a plan is key to getting what you need instead of just what you asked for.
Our first three years of business
We are celebrating our third birthday and expressing our gratitude to our clients for their trust and support. Since our launch in March 2020, we have completed almost 70 sales contracts, providing a diverse range of services such as long-term marketing strategy, multi-day corporate conferences, television documentary productions, short promotional videos, streaming media platforms, and websites. Our team has grown, and we credit our success to our thinking, methodologies, and experience that give our clients confidence. We are committed to providing opportunities to local strategic and creative people to work on exciting projects all over the world, and we are determined to ask questions and dig deeper to ensure that our clients achieve their desired outcomes.
How an act of customer service won me over at Woolworths
The importance of customer service in a successful marketing strategy is often overlooked. Great customer service can differentiate your brand, increase customer loyalty and provide valuable feedback. By prioritising exceptional service, brands can improve the customer experience, build stronger relationships and benefit from powerful word-of-mouth marketing. A personal experience with a friendly and polite cashier demonstrates the impact that good customer service can have on customers. Making customer service a priority can be the key to success.
Artificial Intelligence and the Power of Disruptive Innovation
There’s a lot of discussion about the future relating to Artificial Intelligence (AI). ChatGPT is one of the latest developments of interest in this field. Chat GPT is a Generative AI project and one of many examples of projects to emerge at the start of 2023.
Why we started our company
Having finished up at my (Stu) last place of employment I started to get excited about the prospect of starting something new. We had owned
3 brand stories that use emotion to connect, and what you can learn.
Great stories tap into human emotion Online viewers are becoming more sophisticated decision-makers and they’re increasingly cynical of the paper thin claims made by advertisers.
Television series commissioned by streaming media platform
New Faith Network is a new and upcoming faith-based streaming platform. In 2017, the platform was launched from the Dutch media town of Hilversum and is now available to inspire families over seven countries, in and outside Europe.
Story, Audience, Platform.
You need to pay more attention to Story, Audience and Platform and the co-relationship and priority between each of these. These three words: Story (S),
Story Conversations
Story Conversations is an interview program recorded live online for Social Media. The discussion centred around the art of story telling and we also explored