Rebranding Adventure for the Next Generation

Developed

Unified Multi-Site Brand

Launched

SEO-Optimised Website

Produced

Full Video & Content Suite

The Brief

Client

CYC Adventures

Industry

Outdoor Youth Development

CYC Adventures partners with schools and educators to deliver transformative outdoor camps that support the social, emotional, physical, and spiritual growth of young people. Grounded in their THRIVE philosophy, CYC creates safe and inspiring environments where students build resilience, deepen relationships, and discover their true potential through real-world, nature-based experiences.

Client Challenge

CYC Burleigh (as they were known at the beginning) is a multi-site adventure camp organisation. As such, after almost 80 years, the name based on its original location, no longer suited the growth in locations and development in core positioning that the not for profit organisation had become. Therefore the organisation desired to look at a new name and identity that was more appropriate. In addition a new, better positioned and SEO-optimised website was required to enable a better customer experience and journey. Additionally, there was a need to increase enquiries for long term growth.

Strategic Approach

Following an initial Strategy Explorer workshop, we embarked on setting the best foundations from which to grow, that met CYC’s immediate needs. The solutions provided derived from going through the marketing process, from market orientation, to strategy, to plan, to delivery.

Series of Brand and Product Videos

Services Provided

BlogsBrand DevelopmentBrand IdentityContent Planning & CreationGoogle Adwords CampaignsGraphic DesignMarketing ManagementMarketing Strategy & PlanningMessagingPositioningTactical Campaign DevelopmentVideo ProductionWebsite Design & Development

Digital Marketing Strategy and Production

Targeted Brochure Campaign

Targeted Postcard Campaign

Measurable Outcomes

A complete name, brand and digital transformation that united multiple camp sites under one identity and boosted engagement across channels.

Key Results

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Unified brand strategy – a single, scalable brand ready for multiple camp locations.

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Developed a new name, logo, and sub-brand variations for each site for consistency and flexibility.



Clarified and communicated distinct brand positioning.

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Established and consolidated organic social media presence.

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Suite of brand videos inc: About us, Camp locations, Program overviews, Social media content.

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Launched targeted marketing campaigns, print and digital for: Schools – highlighting educational value and partnership potential; Parents – promoting the safety, fun, and growth benefits of holiday camps.

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