Amplifying the Voice of Community Radio

Produced

3x eLearning Courses

Launched

Community Radio App

Supported

176+ Hyperlocal Newsrooms

The Brief

Client

Community Broadcasting Association of Australia (CBAA)

Industry

Media

The CBAA supports over 300 members — around 90% of Australia’s community radio licensees — by providing essential services, advocacy and support to ensure community broadcasting remains a vibrant, vital part of Australia’s media and cultural landscape.

Client Challenge

As the media landscape rapidly evolved, CBAA faced the challenge of maintaining industry connection, visibility, and engagement across a highly dispersed network. The organisation needed to communicate complex initiatives, from a national conference; regulatory changes to digital innovation, and member education, in ways that were both accessible and impactful. With major projects such as the launch of the Community Radio Plus app, the rollout of new Codes of Practice, and the need to deliver sector-wide training during the pandemic, CBAA required a trusted strategic and creative partner capable of translating its vision into clear, engaging, and cohesive communications across multiple channels.

Strategic Approach

We have worked with CBAA on various projects since 2020. Each one has been a unique part of the outworking of CBAA’s business and marketing strategy, which we understand and refer to in the development of each project.

Suite of animations, web landing page and printed collateral

Services Provided

Brand IdentityDigital Membership PlatformE-Learning Module CreationGraphic DesignLong Form FilmOnline Event ProductionVideo AnimationVideo ProductionWebsite Design & Development

eLearning Programs, Video and Platform Production

Community Radio Plus App Brand Identity and Website

50th Anniversary Film

Measurable Outcomes

Long-term creative collaboration delivering national campaigns, digital products, and media assets that strengthen Australia’s broadcasting sector.

Key Results



National conference pivoted online with strong engagement, setting a new standard for sector-wide virtual events.



Community Radio Plus app launched with a bold brand and marketing suite, giving community radio a dynamic digital platform.



eLearning programs rolled out nationally, boosting broadcaster readiness in trauma, resilience, and emergency response.



50th Anniversary film cemented CBAA’s legacy, now a long-term asset for stakeholder engagement.



Reliable creative partner delivering trusted video, brand and content production across five consecutive years.



LINA successfully launched, with the foundation platform now supporting 176+ hyperlocal newsrooms and growing.

“Our team engaged Story Strategist to help us conceptualise and deliver an e-learning module, webpage and printed booklet to support the launch of regulatory Codes. From concept to delivery, the team helped us to bring ideas to life across animation, print and webpage design, helping us to engage with our audience and activate content. Story Strategist is professional, skilled, responsive and flexible. Highly recommend the team - thank you!”

Amelia Zavattaro, Policy Advisor, CBAA

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