How to Convert Prospects to New Customers: A Step-by-Step Guide
Finding new prospects and converting them into customers is the primary reason most businesses engage a marketing agency. However, many of the businesses you want to attract are not actively in the market to buy, meaning they are not looking for your products or services. So how do you attract new prospects when they are […]
Cybercrime Threats to Small Businesses and Prevention Strategies
Cybercrime is a growing threat to small businesses, with an incident occurring every six minutes according to the Australian Signals Directorate (ASD) (Accountants Daily). These attacks can be devastating, often resulting in significant financial losses. In the 2022-23 financial year, the average cost of cybercrime for small businesses increased to $46,000 (Cyber.gov.au). To safeguard against […]
Get everyone on the same page with a great brief.
How writing a well thought through brief for your business or marketing objective can save you time, effort and money.
If you don’t take the time to work through the briefing process or give a badly written or poorly thought through brief, you won’t necessarily get the results you were looking to achieve.
Greater engagement online – 3 steps to success
Don’t get caught asking why your marketing campaign didn’t work. Do the hard work up front. Be a story strategist. Discover the 3 steps for creating greater engagement online. Starting with a solid strategy and a plan is key to getting what you need instead of just what you asked for.
Our first three years of business
We are celebrating our third birthday and expressing our gratitude to our clients for their trust and support. Since our launch in March 2020, we have completed almost 70 sales contracts, providing a diverse range of services such as long-term marketing strategy, multi-day corporate conferences, television documentary productions, short promotional videos, streaming media platforms, and websites. Our team has grown, and we credit our success to our thinking, methodologies, and experience that give our clients confidence. We are committed to providing opportunities to local strategic and creative people to work on exciting projects all over the world, and we are determined to ask questions and dig deeper to ensure that our clients achieve their desired outcomes.
Artificial Intelligence and the Power of Disruptive Innovation
There’s a lot of discussion about the future relating to Artificial Intelligence (AI). ChatGPT is one of the latest developments of interest in this field. Chat GPT is a Generative AI project and one of many examples of projects to emerge at the start of 2023.
Why we started our company
Having finished up at my (Stu) last place of employment I started to get excited about the prospect of starting something new. We had owned and run a company once before and so we were not new to the complexities of setting up a business and the long hard yards that go into making a […]
Story Conversations
Story Conversations is an interview program recorded live online for Social Media. The discussion centred around the art of story telling and we also explored how to engage people with stories about faith, spirituality and other existential themes. In the first episode we interviewed Screenwriter and YouTuber Simon Kennedy. We chatted for just over an […]